Ruitai Technology, the retail-technology business of BESTWAY Fixture Group, has signed a strategic cooperation agreement with Infisight.Under the agreement, BESTWAY will represent Infisight’s AI smart-store terminal products for the footwear and apparel sector and become a key implementation partner for the product line in physical retail environments.
Where Space Meets Intelligence
Smart-store upgrades have long faced a last-mile gap: AI vendors understand algorithms and software but often lack knowledge of fixture structures, site conditions and visual-merchandising requirements;traditional fixture suppliers understand physical spaces and implementation but often lack a portfolio of intelligent products.As a result, brand clients must coordinate between technology companies and fixture suppliers, while smart terminals become add-ons installed only after the store has been completed.
The partnership is designed to close that gap: BESTWAY leads spatial integration and implementation, while Infisight provides intelligence and algorithms. AI smart-store terminals become an integral component designed, produced and delivered alongside the fixture system rather than an add-on installed after the store is complete.
What Smart Terminals Can Do in Footwear and Apparel Stores
The AI smart-store terminal portfolio represented by BESTWAY addresses four core operating scenarios in footwear and apparel retail:
- Intelligent sales assistance and interactive experiences: Digital presenters, brand-specific voice interaction and AI smart mirrors turn passive browsing into a conversation, increasing dwell time and conversion.
- Consumer-behavior insights: In-store vision and sensor capabilities analyze traffic hotspots, dwell time and customer paths to support merchandising and product planning.
- Intelligent store operations: AI store inspection checks merchandising compliance and material status automatically, while digital staff training and assessment reduce the burden of manual supervision.
- Intelligent inventory coordination: Real-time inventory visibility and intelligent replenishment recommendations reduce size and color stockouts as well as excess inventory—especially important in fashion retail with large, seasonal SKU ranges.
For Brand Clients: Fixtures and Intelligence in One Delivery
Supported by BESTWAY’s integrated capabilities across design, engineering, manufacturing, logistics and installation, the partnership will create a materially different delivery model:
Brand clients will no longer need to manage fixture suppliers and smart-product vendors separately.From complete flagship stores and regional rollouts to intelligent upgrades of existing stores, BESTWAY will incorporate AI terminal selection, deployment, commissioning and after-sales support into one project workflow, with acceptance completed alongside fixture production and site installation. The result is not fixtures plus a collection of devices, but a store equipped for digital operations from opening day。
Strategic Significance: From Fixture Supplier to Smart-retail Partner
The partnership marks a key step in BESTWAY’s strategy to deliver technology-enabled retail environments.Drawing on its experience in unmanned retail and intelligent experience stores, BESTWAY is developing a three-part service portfolio combining enterprise-specific AI, interactive retail technology and technology-enabled retail environments.
For footwear and apparel brands, store competition has shifted from image alone to customer experience and operating efficiency.By working with BESTWAY and Infisight, brand clients can upgrade both physical space and intelligent capabilities through one contract and one accountable delivery partner—making every new location a smart store from day one.
